Helen is a diverse marketing and product management executive with more than 25 years of industry experience in the financial services space.  Regarded as an industry expert, Helen often speaks to groups, as well as contributes to industry publications such as CUinsight.com and ABA's Bank Marketing Journal.
 
She has held management and leadership roles in Fortune 100 companies such as ADP. At HSBC, she marketed consumer credit card portfolios. Most recently, Helen led a high-profile, marketing and analytic product at Fiserv. In this role, she provided community banks and credit unions with an opportunity to engage consumers while growing product adoption and usage in the payment space. Helen has also owned a New Jersey-based marketing communications consulting firm and has helmed key roles in several emerging companies. Her knowledge of strategic plans and tactical execution -- in creative and analytics -- is a unique perspective that has repeatedly won her recognition for growing profitable solutions. Rounding out her experience, Helen has extensive digital and product experience.

She was an Advisor to the BAI Emerging Leaders Network in 2019 and is currently on the Advisory Council for Seton Hall University's Buccino Leadership Institute and is a member of Women United of the United Way of Northern NJ. Helen is often invited to be a guest speaker and has been featured in a number of media including; CUinsight, iHeart radio’s Passage to Profit, The Entrepreneur Way Podcast, and ABA's Bank Marketing Journal. She earned both a Bachelors degree in Marketing and a Masters degree in Communication from Seton Hall University.

In 2017 she founded FINspiration followed by its sister company InspiorMX in 2020.