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FINspiring News

FINspiration Announces New Subscription Service

BASKING RIDGE, NJ – FINspiration has announced two new subscription packages for clients looking to have professional marketing without the time and expense of creating a new brand new channel initative. With the subscription services, clients can start small with social media or video production programs featuring their logo and some of their content in a predetermined format. 

For more information go to or contact the team. Additional details are available upon request.



FINspiration and Gremlin Social Announce Strategic Alliance


Basking Ridge, NJ- FINspiration has announced a strategic alliance with Gremlin Social to offer financial services clients a social media solution with both firms’ respective solutions. The FINspiration team will offer its social media content and monitoring services while clients can also elect the Gremlin platform for automation and compliance.

Helen Lawler, FINspiration president said, "Offering the opportunity to bundle these solutions is a win-win for our clients. Financial services has been slower to adopt social media as a marketing tool due to concerns about remaining compliant. Gremlin's solution helps streamline the process with controls and archiving. We are very excited about what this means for clients."


Gremlin Social's CEO Doug Wilber added, "With this partnership of FINspiration content services and Gremlin Social’s social media marketing platform for financial institutions, it’s now easier than ever to successfully implement strategically sound and highly successful compliant social media marketing programs."



FINspiration Releases 2018 Social Media Report

BASKING RIDGE, NJ – FINspiration has released its 2018 Social Media Report which studies posts of over 100 FIs present on Instagram.

The study took place between October and November and reviewed over 1,300 posts from community banks and credit unions across the country. The FINspiration team found posts fell into eight categories such as community and products. 

An infographic is available by requesting it here.



Lawler Recognized as Industry Leader by BAI

BASKING RIDGE, NJ – FINspiration President Helen Lawler was recognized at the BAI Beacon conference in Orlando in October for her contribution to the industry. Lawler was among an elite group of 100 professionals who are helping to shape the direction of the industry in an era of new ideas, cutting-edge technology and rapidly-evolving customer expectations.

"I am so honored to receive this prestigious recognition and be included in this group of inspirational leaders," Lawler said. "BAI Beacon was a fantastic conference and provided insights into the industry that are extremely valuable in working with clients."


FINspiration Hosts Banking and Credit Union Conference

BASKING RIDGE, NJ – FINspiration hosted a one-day marketing conference for banks and credit unions on October 3, 2018 to aid FIs in positioning for growth in 2019.

"How to Attract and Retain Your Most Important Customer Segments in 2019" focused on key segments, industry trends, visual branding, onboarding tactics and public relations efforts for community-based institutions in the region. The keynote was presented by Tricia Hrotko of Digital Onboarding.

"This event presented key areas of focus for 2019 that executives and marketers can act on now to prepare their strategies as the year comes to a close. Our dynamic speakers offered valuable perspectives as FIs continue to be challenged with a changing industry," said Helen Lawler, FINspiration President.

The conference kicks off a thought leadership series that will continue to educate financial services on important topics for the industry in 2019. 

Helen Lawler named to BAI Emerging Leaders Network

BASKING RIDGE, NJ – FINspiration's President, Helen Lawler, has been selected to join the BAI Emerging Leaders Network, a selective professional network dedicated to fostering growth of leaders who will drive positive change in the financial services industry. Lawler is one of 100 Emerging Leaders chosen by BAI to join its Emerging Leaders Network, which recognizes up-and-coming financial services leaders from around the world.

"The designation as a BAI Emerging Leader is not only an important industry honor, but provides a platform to continue driving meaningful industry change through my role as President of FINspiration," Lawler explained. 

Debbie Bianucci, president and CEO of BAI. “The BAI Emerging Leaders Network comprises of distinguished, diverse rising stars in the industry who demonstrate unparalleled leadership characteristics.”


About FINspiration

FINspiration is a strategic marketing firm, founded in 2017 to support the growth efforts of financial services clients. The firm's services marries data insights with strategic planning  followed by practical integrated marketing execution.

About BAI

As a nonprofit, independent organization, BAI delivers the financial services industry’s most actionable insights, enabling leaders to make smart business decisions every day. We’re passionate about the trusted information and powerful tools that provide leaders with the clarity and confidence needed to drive positive change and move the financial services industry forward. For more information, visit

FINspiration Leads Financial Literacy Outreach Program

BASKING RIDGE, NJ -- FINspiration President, Helen Lawler has announced the formation of the FINspiring Kids! program, a community outreach program that unites schools and financial services to teach middle and high school students about personal finance and financial responsibility. 

"We are excited to facilitate financial education in schools and elevate the discussion to grow awareness of the topic," explained Lawler. "We already have participants signing up and are working on coordinating efforts with them."

The program will kick off in the 2018-19 school year with specific participants to be named shortly. 

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